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Our Story (and we're sticking to it!)
 

 

pictureplan-it!TM Real Estate Marketing is the creation of Jennifer White, a native Michigander and longtime Carmel, IN resident. With a degree in communications from Purdue University and 10 years of corporate marketing and project management experience, she decided to scratch her entrepreneurial itch by going to work as a residential realtor.

Life as a Realtor is nothing if not a learning experience. During her years of successfully listing and selling homes, Jennifer watched the industry undergo dramatic changes.The most important of these changes was the advent of the Internet.

The real estate business has never been quick to adopt change. As is true with many older, established industries, "tried and true" business practices only grudgingly adapt to changing market conditions.  "If it ain't broke, don't fix it" could easily be the motto of most real estate brokers.  However, by the early 2000's, it was clear that the old-time real estate marketing model was, if not actually broken, at least behind the times.  And while most real estate companies resisted becoming "online businesses", Jennifer embraced the concept and began planning her own online real estate marketing business.pictureplan-it!TM Real Estate Marketing is the result of that vision.